Lyris Releases New Email Marketing Platform

Allows marketers to multitask within email campaign development, enabling increased productivity and better work flow, ultimately improving return on investment. Whether switching between reports, managing lists, message development, email design or analytics, Lyris HQ delivers greater productivity, less hassle for marketers and, ultimately, more successful email marketing campaigns.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: April 14, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT