Marin Monitors Facebook Ads

Company: Marin Software, a provider of enterprise-class paid search marketing applications

Product/Service: Adding tools to manage large-scale Facebook Ads’ campaigns to its Marin Search Marketer

What It Does: Tracking impression, click and cost data with conversion and revenue data provides a complete view of campaign ROI and effectiveness.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: April 8, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT