Calling All Customers

Company: Marchex, Inc., a call advertising and small business marketing company

Product/Service: Marchex Pay-For-Call Exchange, a performance-based call advertising product

What It Does: Connects advertisers to customers through phone calls driven from online, mobile and offline marketing channels

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.