How Marketers Are Investing in Digital Transformation Amid the Pandemic

A survey of 800 marketers reveals that mar tech investment continues even as other budgets are cut

Photo of a person using a laptop
Around 82% of marketers reported better ROI on marketing technology this year. iStock

Even an economic downturn brought on by the Covid-19 pandemic hasn’t stopped marketers from investing in furthering digital transformation and marketing tech, a new survey of 800 marketers around the world shows.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.