Ultra-specific List Marketing

Company: Marketfish, a Seattle-based list marketing solutions provider

Product/Service: Marketfish list marketing platform

What It Does: Allows marketers to discover, refine and accurately reach new customer lists for lead generation campaigns. Says the press release: “If a marketer is looking for a 65-year-old, left-handed golfer in Boca Raton, Florida, Marketfish can help you target just that customer.”

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: April 15, 2010 https://dev.adweek.com/performance-marketing/marketfish-ultra-specific-list-marketing/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT