Marketo Reinvents Lead Nurturing and Email Marketing with New Customer Engagement Engine

Company: Marketo, On-demand cloud-based marketing software provider.

Product/Service: Marketo Customer Engagement, automatic marketing solution

What it Does: The solution automatically manages deliverability and distribution of the right content, to the right person at the right time.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.