Maxymiser Launches ‘Micro-Segment’ Discovery and One-Click Targeting

Company: Maxymiser, a customer experience optimization provider

Product/Service: MaxPREDICT software update

What it Does:
The new software update now automatically discovers and quantifies the value of “micro-segments” of an audience and allows marketers to target them through the click of a button to deliver a superior customer experience and additional revenue.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.