Video for Lead Conversion

Company: MEDIAmobz, a marketplace for creative services, and VisibleGains, a source for video-enabled marketing apps

Product/Service: Strategic partnership will help digital marketers rapidly and cost effectively use video for lead conversion

What It Does: Clients in the U.S., Europe and Asia that want to outsource the production of video-enabled marketing apps, including event promotion, customer testimonials and product/service demos, can be immediately matched with a team from MEDIAmobz’s global network of video producers.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.