Melissa Data Announces AddressPlus

People move to new addresses everyday, but if marketers don’t have the correct change of address information, direct mail becomes undeliverable, environmentally wasteful and costly for both the marketer and USPS.

In response to this challenge, data quality and address management solutions company Melissa Data of Rancho Santa Margarita, Calif. recently announced AddressPlus, the new—and free—addition to its address verification API and MAILERS+4 postal automation software.

The software analyzes residential addresses and will append or correct records with the proper apartment number. AddressPlus can also be used with the USPS’ USPS Suite software to append or correct records for business addresses.

For more information about AddressPlus, go to www.melissadata.com/addressplus.


Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: October 21, 2009 https://dev.adweek.com/performance-marketing/melissa-data-announces-addressplus-413746/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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