Melissa Data Unveils Contact Zone

Allows users to easily target, clean, parse, validate and correct customer data. No programming skills or technical understanding of programming languages are necessary. A database of clean, accurate records helps companies stay in touch with moving customers, maximize postal discounts and reduce undeliverable-as-addressed mail.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: February 24, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT