B-to-B and B-to-C direct marketing list management company MeritDirect, headquartered in White Plains, NY, announced the launch of its latest multichannel and e-mail database at the annual DMA conference in San Diego.
OmniChannelBASE offers precise B-to-B data information for marketers looking to reach their audiences through a variety of channels—such as e-mail, phone, postal and multichannel—and provides selections such as title, job function, sales volume, purchasing authority, SIC code, employee size and more.
According to MeritDirect, OmniChannelBASE is a good fit for all B-to-B offers such as lead generation, online services, business publishing, etc.
For more information on OmniChannelBASE, contact Chris Blohm or Chris Kimball.
Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: October 19, 2009
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