MOJO Ad Promotes Its ‘YAYA’ Research

MOJO Ad is a professional, student-staffed agency within the University of Missouri School of Journalism, and to promote some of its latest research, it sent out a YAYA Utopia package. The direct mail package contained several components, ranging from a variety of inserts to a booklet, all sharing information about YAYA: the Youth and Young Adult Market.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.