Monetate 11 Helps Create a Better Online Experience for Consumers

Enables marketers to inject customized content and features into web pages between the e-commerce server and the site visitor’s browser. To make testing, targeting and personalization of websites easier, Monetate 11 features iPad compatibility so marketers can design and manage campaigns from just about anywhere.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.