Nascar Used Instagram’s Shopping Sticker to Drive Its New Line of Funko Pop Figurines

The auto-racing organization created organic content to entice fans

An Instagram post with a woman holding quiz questions in the first frame and a Jeff Gordon Funko Pop figurine in the second frame.
Nascar released its Funko Pop figurines in May. Nascar

Nascar has been hitting the gas on Instagram’s shopping sticker, and its social crew likes the results so far. David Cohen is editor of Adweek's Social Pro Daily.