National MS Society Sends a Big Message in a Tiny Package

The Bike MS: City to Shore Ride is a celebrated annual event where approximately 7,000 cyclists take to the road in an effort to raise awareness and funds for Multiple Sclerosis. As part of the ride, cyclists are encouraged to pledge to become Responsible Cyclists, promoting safety and courtesy on the road during the ride.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.