Marketing Automation, E-mail Marketing and Social Media


of Redwood City, Calif. presents a social media platform that integrates social sharing, viral marketing and campaign management.

Called Social Studio, the suite consists of StrongMail Influencer, Social Notes and Social Direct (currently in beta stage). The individual solutions provide marketers with the abilities to acquire new customers through the launch of viral campaigns that leverage existing brand advocates; allow e-mail subscribers and Web visitors to share content across blogs, e-mails and social networks; and launch direct response campaigns into social sites such as Facebook and Twitter. In addition, marketers are able to track conversions as well as obtain reach and awareness metrics for each campaign.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.