New Pandora Report Aims to Measure Uncounted Ad Impressions From Group Listening

No technology currently exists to work these extra views into paid media plans

Pandora wanted to see how social listening habits have changed with the rise of smart speakers. Photo Illustration: Trent Joaquin, Sources: Pandora

A new report from Pandora, Edison Research and media agency Carat found that 37 percent of the streaming service’s ad impressions go uncounted due to an inability to account for multiple listeners on a single stream.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.