The NFL Is Looking to Woo New Viewers With TikTok

Deal will bring behind-the-scenes footage to 'future fans,' league says

NFL, TikTok Banner, composite of football players
The NFL will bring its content to the short-form video app popular with young people. TikTok

The National Football League is going big on TikTok.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.