The NFL Teams Up With Amazon to Prevent Player Injuries

Advanced technology will simulate possible game scenarios

a team of football players
Getty Images

The NFL isn’t known for being easy on players’ bodies or brains. But a new health and safety initiative in partnership with Amazon Web Services hopes a simulated player will help the league better predict the risk of player injuries and, hopefully, prevent them.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.