NYT Cooking Is Inviting You to a Dinner Party on Instagram

Virtual event is one example of the cooking vertical's bolstered social strategy

samin nosrat making lasagna
Samin Nosrat is hosting a lasagna dinner this Sunday via Instagram. NYT Cooking

Key insight:

This Sunday, Samin Nosrat wants to make lasagna with you—over Instagram. The acclaimed author of Salt, Fat, Acid, Heat and New York Times Cooking contributor penned an essay for the Times this week lamenting the loss of communal cooking and eating while abiding by social distancing measures. As someone who lives alone and cherishes opportunities to host dinner parties and share meals, quarantine has left Nosrat craving those gatherings and all their wonderful chaos.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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