The One Question Your Marketing Materials Need to Answer

QuestionboxI’ve been in sales and publishing for a long time, so I’ve received lots of pitches over the years from people who want me to buy their books. I applaud anyone who takes the important step toward self-promotion. But chances are, I never bought your product. The other people you prodded probably didn’t, either — and I’m going to tell you why.

Kim Staflund is the founder and publisher at Polished Publishing Group (PPG) and author of the newly released Successful Selling Tips for Introverted Authors. She is also author of How to Publish a Bestselling Book…and Sell it Worldwide Based on Value, Not Price! released in 2014.