The Opportunities and Pitfalls of Universal Search

In May, Google started a phased roll-out of its much-awaited Universal Search model. Through a new set of algorithms, Google Universal Search results now can include videos, maps, images, blog sites and press releases that the search engine will position by newly defined relevance and popularity. Although other search engines such as Ask.com already had started down this road, the sheer size and market share enjoyed by Google makes this latest step monumental in logistics and impact.

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