Paradysz Launches Data Drive

Data Drive provides a structured way to evaluate your audience development program by quantifing each media source’s contribution to your results through ranking, scoring and modeling. It finds individuals who will respond at lower cost and sets bid pricing based on the relative performance of each source.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: September 8, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT