Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products
What marketers need to know about a rapidly growing trend
People consciously looking to make a purchase are three times more likely to buy if they’re exposed to a shoppable ad.
Getty Images/iStock Photo
From click-to-buy buttons on Pinterest to “swipe up” directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers on the platforms they look to for inspiration.
This story first appeared in the Sept. 25, 2017, issue of Adweek magazine.
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