Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products

What marketers need to know about a rapidly growing trend

People consciously looking to make a purchase are three times more likely to buy if they’re exposed to a shoppable ad. Getty Images/iStock Photo

From click-to-buy buttons on Pinterest to “swipe up” directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers on the platforms they look to for inspiration.

This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.