People Going Through Transgender Transitions Are Increasingly Turning to Pinterest

The company made its internal gender transition guide public

Since May 2018, there have been four times as many searches for those transitioning from male to female than vice versa Pinterest

Searches for “transgender transition” on Pinterest skyrocketed 3,919% since May 2018 after beginning to rise dramatically that month.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.