Piper Sandler: Snapchat Is Teens’ Favorite Social Platform

Instagram was tops in monthly usage in its latest semiannual survey

According to Piper Sandler, they are most likely on Instagram, Snapchat or TikTok cokada/iStock

Visual communication continues to drive teens’ use of social media platforms, which bade well for Instagram, Snapchat and TikTok in the newest semiannual Taking Stock With Teens survey from Piper Sandler.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.