Moving Beyond Next: Predictive Intelligence and the Customer Lifecycle

Predictive Intelligence“Predictive intelligence” has rapidly gained a position of prominence on the ever-expanding list of retail and marketing buzzwords. Behind the hype, however, is a powerful capability: using computer models to predict some aspect of a customer’s future behavior based on their observed past interactions with your brand.

Jim Sawyer is Chief Scientist at Elicit. The company's resident savant, Jim is responsible for the artistic application of Elicit’s customer science. From evaluating the state of customer data and analytics systems to developing customized segmentation, Jim leads a team of data scientists to bring customers to life through data. He has over 20 years of experience in analytics, a Stanford B.A.S. in Mathematical and Computational Sciences and a Georgia Tech M.S. in Industrial and Systems Engineering. Elicit's Fortune 500 clients include Southwest Airlines, Fossil, GameStop, Sephora, BevMo!, HomeAway, Best Buy and Pier 1 Imports.