Professional Sharing: What to Include, What to Leave Out

Social Media MobileIn the second part of our new ongoing social media series, Grow Socially shares techniques media professionals can use to overcome challenges that often stymie social media campaigns. For an even deeper dive on these issues and hands-on training on creating and executing a social media strategy, be sure to attend Grow Socially and Target Marketing’s upcoming event the Social Media & Inbound Marketing Master Class on October 16. Held at the NYC Union League, the event is tailored specifically to editors, marketers, audience development professionals and brand managers.

Using social media to garner interest, increase revenue and boost your business can be effective. But there are some dos and don’ts when it comes to what to share and what to keep to yourself. Not only that, but there is a big difference between a picture that is alright compared to a picture that grabs people’s attention and gets you clicks and interest. So what makes a strong picture to post on your business’s Twitter or Instagram?

While content and composition are important when it comes to grabbing people’s attention, no new potential customers will see your pictures if you don’t use relevant hashtags for the posts you make. If you’re posting about travel, include a hashtag for the place, the day of the week and the activity. Don’t use tags that are irrelevant. If the image is one of a beach in California, don’t hashtag it with Hawaii. While you can add hashtagson to the end of your captions, it’s best to work them in. Since Twitter only allows 140 characters, make them count by using hashtags as a way of giving context to your photographs.

John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting, John at, and his companies at and

Publish date: October 13, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT