Guest Post: Punch Quest – Optimizing UI Flow for IAP

Editors note: The following guest post was written by Ethan Levy, co-founder of Quarter Spiral a new game publishing startup, and uses the game Punch Quest as a case study on how one can streamline a title’s UI in order to make in-app purchases a more common experience. Levy is a 10-year veteran of the video games industry, having recently worked at BioWare’s San Francisco studio as producer for Dragon Age Legends.