Q1 Online Retail Spending Up 10% Versus Last Year

Online retail spending neared $34 billion for the first quarter, up 10 percent versus a year ago, according to Q1 2010 U.S. retail e-commerce sales estimates from comScore, a digital marketing intelligence provider.

The strong acceleration represented the first time growth rates reached double-digits since the second quarter of 2008, according to comScore.

Other highlights from the comScore report include the following:

  • growth in the first quarter was predominantly driven by upper-income consumers, with spending among the $100,000-plus household income segment up 14 percent;
  • online-only retailers continued to gain market share from multichannel retailers; and
  • larger online retailers continued to generate higher growth rates than smaller retailers, but smaller retailers are finally beginning to see positive growth once again.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: May 27, 2010 https://dev.adweek.com/performance-marketing/q1-online-retail-spending-up-10-percent-versus-last-year/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT