Mobile marketing—and by extension, QR Codes—is so appealing to marketers because it promises to find consumers wherever they are and to be available wherever consumers look.
Spyro Kourtis serves as the CEO of HackerAgency. Spyro has produced marketing strategies that have generated over a billion dollars of sales for companies like AT&T, IBM, Box, Hyatt, Carnival Cruise Lines, Chipotle Mexican Grill, Kawasaki, Microsoft, Comcast, Netflix, and more. He prides himself on helping companies grow through creating data-driven selling systems, focusing on provable, repeatable results. Sypro is also a popular writer and speaker, appearing at top national conferences, bringing to life concepts and theories of direct marketing principles. A lover of the environment, he founded the Green Marketing Coalition, which is comprised of a group of marketers who meet to define and establish green marketing standards and guidelines.