Quantivo Enrich

Company: Quantivo, a provider of on-demand behavioral analytics software

Product/Service: Quantivo Enrich, a data enrichment and integration solution that’s an optional add-on to its Quantivo analytics solution

What It Does: Enables marketers, web analysts and business analysts to segment and target customers based on an expanded view of their behaviors.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: October 29, 2009 https://dev.adweek.com/performance-marketing/quantivo-enrich/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT