RAPP’s Loren Grossman to Deliver the Kick-Off Keynote at InterACT!

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InfoTrends and North American Publishing Company (NAPCO) will welcome Loren Grossman, Global Chief Strategy Officer at RAPP, as the keynote speaker for the InterACT! Conference scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

Grossman will present “The New Marketing” on Tuesday, August 10. In his address, Grossman will provide a big picture perspective on the convergence of brand and direct, and what that means to creative, media, the enterprise and the supply chain with respect to marketing.

With nearly two decades of experience in multi-channel marketing, Grossman will bring significant depth of expertise and case knowledge to share with attendees. His career accomplishments include development and authorship of campaigns and marketing communications platforms for brands as varied as British Airways, Citibank, Sony, Mercedes Benz, the United States Navy, Pfizer, Genentech, the National Football League and Best Buy.

Previously RAPP’s Executive Vice President and Chief Marketing Officer, Grossman was responsible for guiding and integrating the Marketing Analytics, Planning, Digital, Media and Data Solutions departments of the agency to ensure seamless integrations and a creative business solutions focus for clients.

Grossman is the author of numerous published articles and white papers on CRM, direct response television best practices and dynamic marketing. His work has resulted in RAPP winning Echo, Effie and Clio awards. He is a graduate of the University of Pennsylvania and New York University, holding advanced degrees in both comparative literature and marketing.

“We strive to build a speaker line-up of top business leaders who can provide attendees with a vision of building their businesses in the future,” stated Barb Pellow, Group Director at InfoTrends. “We are pleased to have such a high caliber keynote presenter to kick off the event. Mr. Grossman’s background and experience will enlighten attendees, and set the stage for the educational sessions that will follow during our 2-day conference.”

In addition to the educational sessions, attendees will also have the opportunity to network with peers during the technology & services showcase, at which industry-leading vendors will be on hand to discuss the latest hardware, software, and services now available to make cross-media, multi-channel communications a reality for your business.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: May 5, 2010 https://dev.adweek.com/performance-marketing/rapps-loren-grossman-deliver-kick-off-keynote-interact/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT