Reader Poll: Do You Trust Your Online Ad Buys?

Worried marketersMarketers, we at Target Marketing want to hear from you. Do you trust your online ad buys? With all of the problems going on lately, are you worried that your money may not be going to good use? We want to know what you think, so we created a four-question survey about the state of your trust level: “Fraud and Online Advertising Confidence Survey.”

Among the problems that may be concerning marketers are: Russians stealing money from U.S. brands via ad exchanges. Ad agencies allegedly fixing bids given to marketers. Facebook metrics so messed up, the revelations about problems are getting old-hat.

Our questions are designed to determine if the current ad landscape concerns you.

To take this quiz:

Click here!

In January, after we tabulate the results of this quiz, you’ll see how other marketers are feeling right now.

Here are the questions contained in this pulse-check:

  • In light of recent revelations, how confident are you that your online advertising buys are being shown to the people you intend?
  • Are you planning to change your ad network spending based on recent fraud reports?
  • How concerned are you about the recent fraud reports impacting your marketing efforts?
  • What do you think of the state of online advertising in light of recent fraud revelations?

In addition, you can respond in the comments section below.


Heather Fletcher is senior content editor with Target Marketing.
Publish date: December 23, 2016 https://dev.adweek.com/performance-marketing/reader-poll-do-you-trust-your-online-ad-buys/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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