Return Path Announces Key Enhancements to its Deliverability Monitoring Suite

Company: Return Path, an email certification and reputation monitoring company

Product/Service: Key enhancements to its Deliverability Monitoring Suite, including Reputation Monitor, Campaign Insight and Campaign Preview

What it Does:
Reputation Monitor, an email reputation management system, uncovers sending behavior that has the biggest impact on inbox placement. The tool now provides first-time visibility into how sender reputation is calculated and what can be done to fix it. Campaign Insight provides customer-level insight into where emails are being viewed, including enhanced visibility into how mobile is impacting campaigns. Campaign Preview enables marketers to test their campaign creative across multiple platforms before deployment. The tool now provides a total of 76 unique rendering environments, including the ability to preview Yahoo, Hotmail, Gmail and AOL emails in four different browsers.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: April 21, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT