Ringtone Market: While Still Showing Signs of Life, Moving Increasingly Towards Free and Greater Levels of Personalization

The early mobile content market darling, the ringtone, has hit maturity, and the (paid) market is widely expected to decline over the coming years. While the market is still showing some signs of life (think Zed’s announcement today that it is closing in on 100 million ringtone downloads), the future market will increasingly be free, innovative and leverage social media/networks (think yesterday’s WeMix.Com, and PhoneZoo.Com distribution partnership for UGC and indie mobile content).