Ryan Reynolds Wants You to Bring Home the Simple Pleasures (and Regrets) of Bar Life

His new Aviation Gin ad encourages online ordering, with 30% going to struggling bartenders

Aviation embraces a nostalgia for a simpler time, few months ago. Aviation Gin

It wasn’t too long ago that you could head out at night with no plan, hit the bar and make some questionable decisions.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."