Select Comfort Makes Big Offer for a Good Night’s Sleep

As the manufacturer of the Sleep Number bed, Select Comfort is in the business of making sure consumers “Sleep smarter. Sleep better.” Based in Plymouth, Minn., the bed and bedding accessories company prides itself on its SleepIQ technology, including an app that allows customers to record and track sleep data.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.