Silverpop Debuts Enhanced Service Offerings

Company: Silverpop, an email marketing automation company

Product/Service: Product Advisory Services

What it Does: New offerings include automation, configuration, content, database, integration, managed and reporting services designed to “help guide marketers in the best direction based on their company’s growth and aspirations.”

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: February 3, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT