SMTP Introduces Email Suppression Tool for List Management

Company: SMTP, a global service provider of cloud-based messaging and email delivery

Product/Service: An advanced email suppression tool for its Ecosystem Service Delivery platform

What it Does: Empowers clients to self-police the quality of their respective contact and mailing lists, which consequently translates into improved delivery and overall campaign results for senders.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: February 10, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT