Snapchat Introduces DIY Augmented Reality Tool for Brands

Advertisers can customize Lens Web Builder with logos, images

snapchat lens builder
The branded lenses can be applied to new AR-based ad campaigns or Snap's unskippable six-second Extended Play Commercials. Snapchat

Key insight:

Snapchat has introduced a new ad product that allows brands to create augmented reality lenses through the platform’s Ads Manager.

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.