And the Snow, ‘Bomb Cyclone’ Content Marketing Winners Are …

Healthcare marketers got prominent brand placement during yesterday’s snowstorm, educating consumers about staying safe in the cold. Other winners included a nonprofit and government organizations. Here’s how they did it.
With the National Weather Service saying 42 percent of the country was covered in an average of three inches of snow after a storm alternately called a “Bomb Cyclone” and “Winter Storm Grayson” hit yesterday, marketers were out in force providing educational content marketing to publishers.

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.