In just a few short years, social media marketing has gone from a fun task experienced by a few to a daily part of hundreds of millions of peoples’ lives. For marketers, having a presence on the social web and developing an audience of online brand advocates is no longer an ancillary marketing project, it’s a strategic imperative. If your brand isn’t there, a competitor will be more than happy to take your place in the social web conversation and community.
Don’t worry if your brand doesn’t already have a social web presence. There’s still time to make your presence known, but every day you wait is a wasted opportunity. Follow the steps below from “30-Minute Social Media Marketing” to help jump-start your journey into the world of social media:
The three primary steps to branding are consistency, persistence and restraint. Follow those steps in your social media marketing efforts every day and be prepared to commit for the long haul. Patience is rewarded on the social web.