Spotify Brings Video Ads to Its Ad Studio Self-Serve Platform

They will debut in Canada, the U.K., the U.S. and with select advertisers in other test markets

Spotify said video accounts for an average of 25% of its overall ad revenue Spotify

Spotify Wednesday added video ads to Ad Studio, its self-serve ad platform, in Canada, the U.K. and the U.S. David Cohen is editor of Adweek's Social Pro Daily.