Most marketers only review their websites when they make an update or there is a problem, but that is a surefire way to overlook critical issues that affect the well-being of the site and the overall business. In this article, we’ll review the steps marketers should take to ensure their websites are in tip-top shape.
Andy Stuckey is a senior digital marketing manager at Element Three. Reach him at andy.stuckey@elementthree.com.