Study: Pinterest Users Are More Likely to Try New CPG Products

75% of Pinners are 'very interested,' versus 55% of people on other platforms

Pinterest households were 29% more likely to try new products within the first 10 months of availability Anatoliy Sizov/iStock

Roughly 75% of Pinners say they are “very interested” in new consumer packaged goods products, compared with 55% of people on other digital platforms, but does that interest translate into sales? Yes, according to Oracle Data Cloud. David Cohen is editor of Adweek's Social Pro Daily.