Study Reveals What Times Facebook Users Are Most Active

A new study finds the times that Facebook users are most active on the site.

Social media in general, and Facebook specifically, have changed marketing forever. Facebook gives companies and brands direct access to customer thoughts, feelings, reactions, responses, and “Likes.” A company or brand can make a post and gauge the fan reactions within minutes rather than assembling a focus group or waiting for the numbers to come out. It adds another layer of insight.

Last week, social media management company Vitrue released a comprehensive, nearly 3-year long study identifying the days and hours Facebook users are most active on company and brand sites. From August 10, 2007 to October 10, 2010, they examined over 1.64 million posts and 7.56 million comments on more than 1,500 brand streams. “Likes” and “shares” were excluded from consideration.