Digital Marketing Off to Good Start in Q1, Study Shows

Digital marketing is on the rise. According to Efficient Frontier’s Q1 2011 Digital Marketing Performance Report, search engine marketing, Facebook advertising, cost-per-click programs and display advertising all saw increases versus last year.

“The strong showing for digital marketing in the first quarter of 2011 was in line with our prediction of a 15 percent to 20 percent increase in spend in 2011,” said David Karnstedt, president and CEO of Efficient Frontier, in a company press release.

With ad spending in the retail sector up 22 percent, SEM grew 17 percent year-over-year. Overall retail impressions are up 30 percent, which helped Facebook become a bigger advertising presence with CPC seeing a 40 percent increase quarter-over-quarter. Display advertising saw a 300 percent increase in exchange ad inventory.

“This is all solid evidence of an economic recovery and that marketers are seeing tremendous results when they intelligently allocate their marketing spend and optimize across channels,” Karnstedt said in the release.

Efficient Frontier is optimistic for the future as well. The company is predicting that display and Facebook ad spending will double over the next year.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: April 14, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT