Survey Says … Sponsored Content Is OK

Colbert“Ladies and gentlemen, the cursed amulet commands me to inform you of the delicious taste of tonight’s sponsor: Sabra roasted red pepper hummus,” said Stephen Colbert on his first night hosting “The Late Show with Stephen Colbert.” The audience — myself included — was in stitches (definitely check it out for yourself below). Even though the bit was a blatant shill, it was a lighthearted take on the point we’ve come to with the idea of sponsored content.

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.