Telmetrics Releases m.Call Mobile Tracking Solution

Company: Telmetrics, a provider of advertising call measurement solutions

Product/Service: m.Call, a mobile call tracking solution

What it Does: Allows publishers and app developers to capture valuable mobile call data without the need for traditional call tracking numbers. Instead, unique tracking IDs, which are linked to advertiser phone numbers or “call” buttons within a mobile ad, seamlessly initiate calls. m.Call then captures the same rich traditional call tracking data, including caller demographics, call durations and recordings.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: September 29, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT